fifa • 10 comments • The 19th FIFA World Cup kicks off today. The advertising for the event was out of control in South Africa - you couldn't escape it if you tried. South Africans are incredibly proud that the game is being hosted there this year and all we talked about with every cabbie was soccer (a.k.a football). Neither of us being sports fans, we would just tell them that we were from Canada and that our team never qualifies - which would usually result in a conciliatory chuckle. I know we're going to try to avoid watching any coverage on T.V because we can't stand the noise of those ridiculous vuvuzelas. These photos of the FIFA mascot and soccer ball were taken at the Johannesburg airport before we boarded our plane for Cairo.